Legal
Privacy Policy
Last updated: July 2026
Beautify Essentials (“we”, “us”, or “our”) is committed to protecting your personal information in accordance with Ghana's Data Protection Act, 2012 (Act 843). This Privacy Policy explains what data we collect, how we use it, and your rights as a data subject.
1. What data we collect
When you place an order or create an account, we collect:
- Your full name, email address, and phone number
- Your delivery address
- Your order history and order status
- If you opt in: your preference to receive marketing updates
We do not collect or store payment card numbers, mobile money PINs, or OTPs. All payment processing is handled securely by Paystack, our payment gateway partner.
2. How we use your data
- To process and fulfil your orders
- To communicate order status updates and delivery information
- To handle returns, complaints, or customer service requests
- To send marketing communications, only if you have opted in
3. Data sharing
We share only the minimum personal data necessary with third parties who help us operate:
- Paystack — for payment processing (subject to Paystack's own privacy policy)
- Courier partners — your name and delivery address are shared to fulfil delivery
We do not sell your personal data to any third party.
4. Data retention
We retain your personal data for as long as necessary to provide our services and comply with legal obligations. Order records are retained for a minimum of five years for accounting and legal purposes.
5. Your rights
Under the Data Protection Act, 2012 (Act 843), you have the right to:
- Access the personal data we hold about you
- Correct inaccurate or incomplete personal data
- Withdraw marketing consent at any time
- Request deletion of your data (subject to legal obligations)
To exercise any of these rights, contact us via WhatsApp at 053 709 8455.
6. Security
All data is transmitted over HTTPS. We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, or misuse.
7. Changes to this policy
We may update this policy from time to time. Material changes will be communicated by updating the “Last updated” date at the top of this page.